Blackpool Illuminations gets the Butterfly Effect 14 September 2017 by Visit Blackpool Blackpool’s newest addition to its world famous Illuminations will give you wings! The resort has been chosen to display a unique butterfly mural where visitors can pose and help disadvantaged people across the resort. Blackpool’s Fairness Commission has teamed up with San Diego based artist Tasha Wahl whose Butterfly Effect has raised thousands for charities across the world. The resort will now become the UK’s only “butterfly ambassador” when the display is unveiled by Dancing on Ice champion Daniel Whiston on September 13th at Bispham’s Enchanted Garden which is located on the Cliffs section at the north end of the display. Miss Wahl’s Butterfly Effect movement promotes generosity in communities all over the world and is modelled on Edward Lorenz’s Butterfly Effect theory that even the softest flutter of a wing can set off a chain reaction which can amplify a major change. The Fairness Commission was chosen due its work in the local community by encouraging acts of kindness and bringing people together to make Blackpool a kinder place to live and work. Blackpool’s Illuminations department have been working on the design of the butterfly which will be installed so visitors can become the body of the insect and use social media to promote the aims of the movement. The display is being sponsored by Houndshill Shopping Centre in Blackpool. Dr Arif Rajpura, chairman of Blackpool Fairness, said: “We are delighted to be the UK representative for this fantastic installation which we know will be a great addition to the Illuminations. “Visitors love to see the Lights but they also like to be part of it and the Butterfly Effect gives people the chance to do this and spread the word of the movement and that of the aims of the Fairness Commission. I cannot wait to see it lighting up the resort.” Councillor Gillian Campbell, Deputy Leader of Blackpool Council added, “This will be a fantastic addition to the Illuminations and a real focus for a photo opportunity for the millions who visit the Lights each year. What a great way to spread such a positive and emotive message.” Remember to hashtag #BPLIlluminations so we can share your butterfly effect. For further information on Blackpool Illuminations, please go to visitblackpool.com/illuminations. Daniel said: “I’m really excited to be a part of this project which brings such a positive message to Blackpool and its many visitors.”